Here’s why a targeted digital PPC strategy provides superior value over solely exhibiting at trade shows.  Amid the constant change in the commercial arena, businesses face a pressing dilemma: how…

Explore the difference between digital marketing and PR, and how each contributes to business growth through data-driven strategies and long-term reputation building.

Develop your IT channel with LinkedIn paid campaigns. Reach the right partners, resellers, and end users in EMEA with precise targeting and enhanced visibility.

The Power of Digital Always-On Demand Generation Campaigns In today’s fast-paced, digitally-driven marketplace, businesses face an ever-increasing challenge: effectively building their brand and driving sales in a highly competitive environment.…

Navigating the Shifting Tides: The Evolution of Sales and Marketing in a Rapidly Changing World The pace at which the world is changing is breathtaking, and there’s no indication that…

As we stand on the cusp of a new era, the IT industry is buzzing with anticipation. With a projected 8% increase in global IT spending in 2024, the landscape…

IT Marketing Content Creation simplified! Learn how to elevate your tech brand with easy-to-follow content strategies. SEO tips included!

Discover how IT resellers can supercharge their client acquisition in the UK through targeted LinkedIn campaigns. Learn to navigate the digital landscape effectively, from precise audience targeting to lead generation…

Explore the key differences between Google and LinkedIn PPC for demand generation. Learn how each platform can strategically benefit your business goals, from immediate conversions to long-term brand building.

Discover the transformative features of Google Analytics 4 (GA4) and why it's essential for modern digital marketing. Learn about its machine-learning capabilities, cross-device tracking, and how it works without relying…

This blog post delves into the financial aspects of assembling an in-house marketing team in 2022. It discusses the Plexus Way model as a cost-effective alternative and highlights key findings…

This blog post explores the top 5 mistakes companies make when using LinkedIn for B2B advertising. It offers insights into optimizing your LinkedIn advertising strategy for better ROI.

This blog post aims to dispel the myth that LinkedIn marketing doesn't work. It provides a roadmap for effective LinkedIn marketing, emphasizing the importance of investment and strategy.

This blog post delves into the seismic shifts in marketing strategies caused by the events of 2020. It discusses the challenges and opportunities in adapting to new marketing paradigms.

This blog post offers an in-depth look at the Plexus Channel Strategy Framework, designed to guide IT vendors through the intricacies of channel engagement. It covers five critical areas to…

This blog post explores the challenges and solutions for newcomers trying to establish an IT partner channel in EMEA. It offers a staged approach to building a brand and gaining…

This blog post explores how businesses can grow without the need for a full in-house marketing team. It introduces The Plexus Way, an As-A-Service model that offers a comprehensive set…

This blog post delves into the advantages of having your next website delivered as a service. It covers the benefits of a monthly subscription model, from cost savings to ongoing…

This blog post explores the concept of 360 Marketing, a holistic approach that utilises multiple channels to place your brand in front of prospective customers. Learn why it's essential for…