The Changing Landscape
While the traditional methods are experiencing a decline, on the other hand, digital channels are on the rise.
The Challenges of IT Marketing Today
In the face of ignored calls and lost emails, moreover, there's the LinkedIn dilemma to consider. Additionally, one cannot overlook the new audience behaviour that is emerging.
The Solution
Target digital campaigns to create ground-up demand, emphasising the right timing and platform.
Why Choose Plexus Communications?
Through our expertise and approach, we can help you adapt effectively.
Who we are
Your trusted IT Marketing Agency and channel partner
Plexus Communications is your trusted partner and IT Marketing Agency. Boasting over 30 years of experience in the tech industry, we’ve mastered the art of creating efficient, high-impact marketing channels that drive results. Initially, our journey began with a vision to revolutionise the traditional IT sales and marketing landscape. Today, consequently, we’re proud to have assisted numerous Vendors, Distributors, and Resellers in cutting through the noise and directly reaching their end-users.
Our achievements speak for themselves:
- Successfully launched thousands of highly targeted digital campaigns.
- Created demand for various tech products, utilising the Manufacturer’s MDF (Marketing Development Funds) to its fullest.
- Helped businesses save tens of thousands in costs by eliminating unnecessary steps in their distribution chain
We’re not just another marketing agency but your strategic partners committed to redefining how tech products reach their intended market. Let’s build the future, one channel at a time.
IT Sector Pain Points
Navigating the complexities of the UK IT market can be daunting for manufacturers and resellers alike. Plexus Communications offers a streamlined solution to these challenges
IT Marketing Agency
Efficiently getting your product to the end user is more crucial than ever
Traditional routes to market often involve marketing commitment from multiple intermediaries—distributors, resellers, and retailers—to reach the end user.
Furthermore, by leveraging direct campaigns and minimising dependencies on channel marketing, tech providers can not only maximise profits but also construct a more sustainable and responsive business model, ideally suited for the digital age.
Lastly, by choosing Plexus Communications as your IT Marketing Agency to craft the right channel, you amplify your investment through ensuring maximum exposure for your products and technologies.
Price Protection
Direct access to end-users allows you to maintain pricing integrity, avoiding the need for multiple distributors who are competing on margin.
Consistent Messaging
Fewer steps in the distribution chain mean less risk of your product's value proposition getting diluted or misrepresented.
Targeted Marketing
Direct marketing enables highly targeted campaigns, ensuring that you're reaching the customers most likely to be interested in your product.
Faster Time-to-Market
With fewer hoops to jump through, your product can reach the market more quickly, giving you a competitive edge.
Data Collection
Direct interactions with end-users provide valuable data and insights, which can be used to refine future products and marketing strategies.
Customer Relationship
Building a direct relationship with your end-users enhances customer loyalty and provides opportunities for upselling and cross-selling.
IT Marketing Agency
Connecting customers with your brand with an IT Marketing Agency.
Digital Marketing
A Full Team of Creatives
Consulting and Strategy
Market Research. Business Strategy. Channel Marketing Strategy.
Sales and Business Development
Lead Generation. Sales Funnel Optimisation. CRM Management.
Content Creation
Blog Posts. Whitepapers. Video Content. Infographics.
Outsourced Team
Virtual Sales Team. Remote Marketing Support. Temporary Staff Augmentation.
IT Channel Development
Market Entry Strategy. Partner Recruitment and Enablement.
In the not-so-distant past, the IT sales and marketing landscape was predominantly governed by traditional methods – cold calls, direct mail, and face-to-face meetings. Specifically, sales representatives would spend hours dialling numbers, all in the hope of securing a few precious minutes with a potential client.
A Four-Step Guide with Plexus - IT Marketing Agency
Your Journey to IT Marketing & Sales Success
Step 1
Identify the Challenge
The customer recognises a specific issue in their IT sales and marketing strategy, such as ineffective lead generation, poor digital presence, or lack of end-user demand.
Step 2
Contact Plexus
The customer reaches out to Plexus Communications, either through a consultation form, a phone call, or an email, to discuss their challenges and objectives.
Last Step
Pain Point Resolution
Plexus implements the agreed-upon strategy, closely monitoring key performance indicators to ensure success. The customer experiences a noticeable improvement in their IT sales and marketing efforts, effectively resolving their initial challenges.
Plexus Communications is your all-in-one solution for navigating the complexities of the UK IT market. It offers over 30 years of IT sales and marketing expertise to deliver targeted digital campaigns and robust channel development.
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Rob Goddard, CEO, Plexus
I would be delighted to have a meaningful conversation with you or to share insights into Plexus’s journey. If you’re interested, please connect with me on LinkedIn for regular updates. I am looking forward to engaging with you!