IT Sales and Business Development

This section will explore how Plexus Communications can be your strategic partner in these critical areas.


In today’s rapidly evolving tech landscape, Sales and Business Development are not just about pushing a product or service; they’re about creating value, building lasting relationships, and understanding the nuanced needs of your clients. This section will explore how Plexus Communications can be your strategic partner in these critical areas.

Lead Generation

  • Why It’s Important: In the digital age, traditional methods of lead generation, like cold calling and LinkedIn DM, are becoming less effective. Companies need a more targeted approach.
  • How Plexus Helps: We employ advanced analytics and data-driven strategies to identify high-quality leads. Our methods ensure that your sales team spends time only on leads most likely to convert, thereby increasing efficiency and ROI.

Sales Funnel Optimisation

  • Why It’s Important: A well-optimised sales funnel can significantly improve conversion rates. However, many companies need help with bottlenecks that slow down the process.
  • How Plexus Helps: We analyse each stage of your sales funnel to identify areas for improvement. Our team then implements strategies to streamline the funnel, making moving leads from awareness to conversion easier.

CRM Management

  • Why It’s Important: Customer Relationship Management (CRM) is crucial for retaining valuable information and customer data. A well-managed CRM system can be a goldmine of insights.
  • How Plexus Helps: We help you set up and manage your CRM and train your team on best practices. With a partner like Plexus, you retain all this valuable management information, safeguarding it from being lost when salespeople leave the company.

The Plexus Advantage

  • Integrated Expertise: With Plexus, unlike simply employing a sales manager, you get access to an entire team of industry and creative experts who have worked together for years and can deliver every step of the process.
  • Cost-Effectiveness:
  • Hiring a full-time senior head and a separate marketing agency can be expensive and disjointed. Plexus offers you a cohesive, expert team at a fraction of the cost.
  • 30 Years of Experience: Our management team brings over three decades of experience in IT sales and distribution, ensuring you’re in capable hands.

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Why Choose us

An outline of this article in six key takeaways.

Plexus Communications offers a comprehensive solution for your sales and business development needs. With over 30 years of expertise in the IT sector, we specialise in targeted lead generation and sales funnel optimisation. Our data-driven strategies and expert CRM management ensure that you acquire quality leads and maintain valuable customer relationships. By choosing Plexus, you gain access to an all-in-one solution, eliminating the need for multiple agencies and streamlining your path to success.

Targeted Lead Generation

Plexus Communications specialises in creating data-driven digital campaigns that target the right audience, enhancing the quality of your leads.

Sales Funnel Optimisation

We offer services to optimise each stage of your sales funnel, improving conversion rates and overall customer experience.

Data-Driven Strategies

Plexus leverages analytics and reporting to guide your sales and business development efforts, making your strategies more effective and informed.

Expert CRM Management

With Plexus, you maintain control over your valuable customer data, mitigating the risk of losing crucial information if your sales team changes.

30+ Years of Expertise

Benefit from our management team's extensive experience in the IT sales and distribution sector, ensuring that seasoned professionals guide you.

Comprehensive Solutions

Plexus provides an all-in-one solution for sales and business development, eliminating the need for multiple agencies or teams that may need to work better together.

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The need to move digital
IT Sector Pain Points and How Plexus Communications Can Help

Manufacturers from the US or Far East eyeing the UK market face significant challenges. The initial investment is substantial, involving recruiting local staff, often needing more knowledge of the product or the UK market.