The Plexus Post
Craving expert advice and cutting-edge insights? Our articles are packed with valuable knowledge to help you navigate the ever-changing landscape of IT sales and marketing
Navigating the Shifting Tides: The Evolution of Sales and Marketing in a Rapidly Changing World.
Navigating the Shifting Tides: The Evolution of Sales and Marketing in a Rapidly Changing World The pace at which the world is changing is breathtaking, and there’s no indication that…
The Digital Renaissance: Navigating the Surge of IT Opportunities in 2024
As we stand on the cusp of a new era, the IT industry is buzzing with anticipation. With a projected 8% increase in global IT spending in 2024, the landscape…
IT Marketing Content Creation
IT Marketing Content Creation simplified! Learn how to elevate your tech brand with easy-to-follow content strategies. SEO tips included!
Amplifying Your Reach: How Paid Campaigns On LinkedIn Drive Visibility Among Partners, Resellers, And End Users – Plexus Communications
Explore the transformative power of LinkedIn's paid campaigns for IT channel development in the EMEA market. Learn how precise targeting, increased brand visibility, and enhanced lead generation can give you…
Connecting IT Resellers with Engaged End Users through Paid LinkedIn Campaigns – An Article by Plexus Communications
Discover how IT resellers can supercharge their client acquisition in the UK through targeted LinkedIn campaigns. Learn to navigate the digital landscape effectively, from precise audience targeting to lead generation…
Google V’s LinkedIn
Explore the key differences between Google and LinkedIn PPC for demand generation. Learn how each platform can strategically benefit your business goals, from immediate conversions to long-term brand building.
Google Analytics 4 – What You Need To Know – Plexus Communications
Discover the transformative features of Google Analytics 4 (GA4) and why it's essential for modern digital marketing. Learn about its machine-learning capabilities, cross-device tracking, and how it works without relying…
What Is The Total Cost Of A Marketing Team In 2022? – Plexus Communications
This blog post delves into the financial aspects of assembling an in-house marketing team in 2022. It discusses the Plexus Way model as a cost-effective alternative and highlights key findings…
The Top 5 Mistakes Companies Make When Using LinkedIn Advertising
This blog post explores the top 5 mistakes companies make when using LinkedIn for B2B advertising. It offers insights into optimizing your LinkedIn advertising strategy for better ROI.
Did I Hear You Say LinkedIn Marketing Doesn’t Work?
This blog post aims to dispel the myth that LinkedIn marketing doesn't work. It provides a roadmap for effective LinkedIn marketing, emphasizing the importance of investment and strategy.
Marketing Never Gets Easier, But 2020 Changed The Game. Were You Ready?
This blog post delves into the seismic shifts in marketing strategies caused by the events of 2020. It discusses the challenges and opportunities in adapting to new marketing paradigms.
The Plexus Channel Strategy Framework
This blog post offers an in-depth look at the Plexus Channel Strategy Framework, designed to guide IT vendors through the intricacies of channel engagement. It covers five critical areas to…
Building An IT Partner Channel In A Land Of Giants
This blog post explores the challenges and solutions for newcomers trying to establish an IT partner channel in EMEA. It offers a staged approach to building a brand and gaining…
How Can You Grow Your Business Without Investing In A Whole Team Of New Hires?
This blog post explores how businesses can grow without the need for a full in-house marketing team. It introduces The Plexus Way, an As-A-Service model that offers a comprehensive set…
Why Your Next Website Should Be Delivered As A Service
This blog post delves into the advantages of having your next website delivered as a service. It covers the benefits of a monthly subscription model, from cost savings to ongoing…
WHAT IS 360 MARKETING?
This blog post explores the concept of 360 Marketing, a holistic approach that utilises multiple channels to place your brand in front of prospective customers. Learn why it's essential for…