An IT marketing agency that aims to navigate you through the ever-changing IT Sales and Marketing landscape. Specifically, let’s explore why a digital-first approach is not merely an option but, indeed, a necessity today.
While the traditional methods are experiencing a decline, on the other hand, digital channels are on the rise.
In the face of ignored calls and lost emails, moreover, there's the LinkedIn dilemma to consider. Additionally, one cannot overlook the new audience behaviour that is emerging.
Target digital campaigns to create ground-up demand, emphasising the right timing and platform.
Through our expertise and approach, we can help you adapt effectively."
Plexus Communications is your trusted partner and IT Marketing Agency. Boasting over 30 years of experience in the tech industry, we’ve mastered the art of creating efficient, high-impact marketing channels that drive results. Initially, our journey began with a vision to revolutionise the traditional IT sales and marketing landscape. Today, consequently, we’re proud to have assisted numerous Vendors, Distributors, and Resellers in cutting through the noise and directly reaching their end-users.
Our achievements speak for themselves:
Navigating the complexities of the UK IT market can be daunting for manufacturers and resellers alike. Plexus Communications offers a streamlined solution to these challenges
Traditional routes to market often involve marketing commitment from multiple intermediaries—distributors, resellers, and retailers—to reach the end user.
Furthermore, by leveraging direct campaigns and minimising dependencies on channel marketing, tech providers can not only maximise profits but also construct a more sustainable and responsive business model, ideally suited for the digital age.
Lastly, by choosing Plexus Communications as your IT Marketing Agency to craft the right channel, you amplify your investment through ensuring maximum exposure for your products and technologies.
Direct access to end-users allows you to maintain pricing integrity, avoiding the need for multiple distributors who are competing on margin.
Fewer steps in the distribution chain mean less risk of your product's value proposition getting diluted or misrepresented.
Direct marketing enables highly targeted campaigns, ensuring that you're reaching the customers most likely to be interested in your product.
With fewer hoops to jump through, your product can reach the market more quickly, giving you a competitive edge.
Direct interactions with end-users provide valuable data and insights, which can be used to refine future products and marketing strategies.
Building a direct relationship with your end-users enhances customer loyalty and provides opportunities for upselling and cross-selling.
Market Research. Business Strategy. Channel Marketing Strategy.
Lead Generation. Sales Funnel Optimisation. CRM Management.
Blog Posts. Whitepapers. Video Content. Infographics.
Virtual Sales Team. Remote Marketing Support. Temporary Staff Augmentation.
Market Entry Strategy. Partner Recruitment and Enablement.
In the not-so-distant past, the IT sales and marketing landscape was predominantly governed by traditional methods—cold calls, direct mail, and face-to-face meetings. Specifically, sales representatives would spend hours dialling numbers, all in the hope of securing a few precious minutes with a potential client.
The customer recognises a specific issue in their IT sales and marketing strategy, such as ineffective lead generation, poor digital presence, or lack of end-user demand.
The customer reaches out to Plexus Communications, either through a consultation form, a phone call, or an email, to discuss their challenges and objectives.
Plexus implements the agreed-upon strategy, closely monitoring key performance indicators to ensure success. The customer experiences a noticeable improvement in their IT sales and marketing efforts, effectively resolving their initial challenges.
Plexus Communications is your all-in-one solution for navigating the complexities of the UK IT market. It offers over 30 years of IT sales and marketing expertise to deliver targeted digital campaigns and robust channel development.
Rob Goddard, CEO, Plexus
I would be delighted to have a meaningful conversation with you or to share insights into Plexus’s journey. If you’re interested, please connect with me on LinkedIn for regular updates. I am looking forward to engaging with you!