The Plexus Post

Category: Business Strategy

IT Marketing Agency

IT Channel, Business Strategy, Vendor Alliances, Sales Force, Go-To-Market, B2B

The Plexus Channel Strategy Framework 

This blog post offers an in-depth look at the Plexus Channel Strategy Framework, designed to guide IT vendors through the intricacies of channel engagement. It covers five critical areas to ensure a successful go-to-market strategy.

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IT Channel, Business Strategy, Vendor Alliances, Sales Pipeline, EMEA, Distribution Giants
Business Strategy

Building An IT Partner Channel In A Land Of Giants

This blog post explores the challenges and solutions for newcomers trying to establish an IT partner channel in EMEA. It offers a staged approach to building a brand and gaining traction in a market dominated by giants.

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360 Marketing, Holistic Approach, Business Goals, Multi-Channel, Lead Generation
360 Marketing


This blog post explores the concept of 360 Marketing, a holistic approach that utilises multiple channels to place your brand in front of prospective customers. Learn why it’s essential for generating leads and conversions.

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