Relying on a one-time, upfront website build might seem cost-effective initially, but it often leads to a site that quickly becomes outdated and irrelevant. Without regular updates, fresh content, or blog posts, your website can suffer in Google search rankings and overall SEO performance. Static websites don’t engage users or signal to search engines that your content is current. Additionally, trying to make these updates yourself can be slow, expensive, and technically challenging, which can further harm your online visibility and business growth.