Unlocking IT Channel Growth
Develop your IT channel with LinkedIn paid campaigns. Reach the right partners, resellers, and end users in EMEA with precise targeting and enhanced visibility.
September 2, 2024
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The Plexus Post
Category: IT Channel Marketing
IT Marketing Agency
Analytics
Connecting IT Resellers with Engaged End Users through Paid LinkedIn Campaigns – An Article by Plexus Communications
Discover how IT resellers can supercharge their client acquisition in the UK through targeted LinkedIn campaigns. Learn to navigate the digital landscape effectively, from precise audience targeting to lead generation and analytics. Elevate your brand and drive business growth with Plexus Communications.
July 14, 2023
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Advertising Platforms
Google V’s LinkedIn
Explore the key differences between Google and LinkedIn PPC for demand generation. Learn how each platform can strategically benefit your business goals, from immediate conversions to long-term brand building.
May 17, 2023
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CMO Survey
What Is The Total Cost Of A Marketing Team In 2022? – Plexus Communications
This blog post delves into the financial aspects of assembling an in-house marketing team in 2022. It discusses the Plexus Way model as a cost-effective alternative and highlights key findings from Gartner’s annual CMO survey.
November 18, 2022
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ABM
The Top 5 Mistakes Companies Make When Using LinkedIn Advertising
This blog post explores the top 5 mistakes companies make when using LinkedIn for B2B advertising. It offers insights into optimizing your LinkedIn advertising strategy for better ROI.
March 30, 2022
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B2B
Marketing Never Gets Easier, But 2020 Changed The Game. Were You Ready?
This blog post delves into the seismic shifts in marketing strategies caused by the events of 2020. It discusses the challenges and opportunities in adapting to new marketing paradigms.
March 11, 2021
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B2B
The Plexus Channel Strategy Framework
This blog post offers an in-depth look at the Plexus Channel Strategy Framework, designed to guide IT vendors through the intricacies of channel engagement. It covers five critical areas to ensure a successful go-to-market strategy.
July 8, 2020
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Business Strategy
Building An IT Partner Channel In A Land Of Giants
This blog post explores the challenges and solutions for newcomers trying to establish an IT partner channel in EMEA. It offers a staged approach to building a brand and gaining traction in a market dominated by giants.
March 31, 2020
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360 Marketing
WHAT IS 360 MARKETING?
This blog post explores the concept of 360 Marketing, a holistic approach that utilises multiple channels to place your brand in front of prospective customers. Learn why it’s essential for generating leads and conversions.
August 29, 2019
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Rob Goddard, CEO, Plexus
I would be delighted to have a meaningful conversation with you or to share insights into Plexus’s journey. If you’re interested, please connect with me on LinkedIn for regular updates. I am looking forward to engaging with you!
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