As we stand on the cusp of a new era, the IT industry is buzzing with anticipation. With a projected 8% increase in global IT spending in 2024, the landscape is ripe for innovation and growth. But are you prepared to harness this wave of opportunities? This comprehensive guide will walk you through the key areas to focus on as you plan for a prosperous 2024.
IT Marketing Content Creation simplified! Learn how to elevate your tech brand with easy-to-follow content strategies. SEO tips included!
Discover how IT resellers can supercharge their client acquisition in the UK through targeted LinkedIn campaigns. Learn to navigate the digital landscape effectively, from precise audience targeting to lead generation and analytics. Elevate your brand and drive business growth with Plexus Communications.
Explore the key differences between Google and LinkedIn PPC for demand generation. Learn how each platform can strategically benefit your business goals, from immediate conversions to long-term brand building.
Discover the transformative features of Google Analytics 4 (GA4) and why it’s essential for modern digital marketing. Learn about its machine-learning capabilities, cross-device tracking, and how it works without relying on cookies.
This blog post delves into the financial aspects of assembling an in-house marketing team in 2022. It discusses the Plexus Way model as a cost-effective alternative and highlights key findings from Gartner’s annual CMO survey.
This blog post explores the top 5 mistakes companies make when using LinkedIn for B2B advertising. It offers insights into optimizing your LinkedIn advertising strategy for better ROI.
This blog post delves into the seismic shifts in marketing strategies caused by the events of 2020. It discusses the challenges and opportunities in adapting to new marketing paradigms.
This blog post explores the concept of 360 Marketing, a holistic approach that utilises multiple channels to place your brand in front of prospective customers. Learn why it’s essential for generating leads and conversions.
Rob Goddard, CEO, Plexus
I would be delighted to have a meaningful conversation with you or to share insights into Plexus’s journey. If you’re interested, please connect with me on LinkedIn for regular updates. I am looking forward to engaging with you!