B2B Marketing
The Ultimate 360 Marketing Strategy
The Power Trio: How PR, Digital, and Trade Shows Drive Unstoppable Sales and Marketing Success.
January 6, 2025
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The Plexus Post
Tag: Business Strategy
IT Marketing Agency
Business Strategy
The Power of a Targeted Digital PPC Strategy vs. Exhibiting at a Trade Show
Here’s why a targeted digital PPC strategy provides superior value over solely exhibiting at trade shows. Amid the constant change in the commercial arena, businesses
December 17, 2024
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Business Strategy
Digital Always-On Demand Generation Campaigns
The Power of Digital Always-On Demand Generation Campaigns In today’s fast-paced, digitally-driven marketplace, businesses face an ever-increasing challenge: effectively building their brand and driving sales
June 7, 2024
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B2B
Navigating the Shifting Tides: The Evolution of Sales and Marketing in a Rapidly Changing World.
Navigating the Shifting Tides: The Evolution of Sales and Marketing in a Rapidly Changing World The pace at which the world is changing is breathtaking,
November 30, 2023
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B2B
The Plexus Channel Strategy Framework
This blog post offers an in-depth look at the Plexus Channel Strategy Framework, designed to guide IT vendors through the intricacies of channel engagement. It covers five critical areas to ensure a successful go-to-market strategy.
July 8, 2020
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Business Strategy
Building An IT Partner Channel In A Land Of Giants
This blog post explores the challenges and solutions for newcomers trying to establish an IT partner channel in EMEA. It offers a staged approach to building a brand and gaining traction in a market dominated by giants.
March 31, 2020
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Rob Goddard, CEO, Plexus
I would be delighted to have a meaningful conversation with you or to share insights into Plexus’s journey. If you’re interested, please connect with me on LinkedIn for regular updates. I am looking forward to engaging with you!
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